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$25B toy brand to launch L.O.L. Surprise NFT collectibles By Cointelegraph

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Consumer entertainment products giant MGA Entertainment is moving into the nonfungible token (NFT) industry by turning its best-selling toys into digital collectibles on blockchain.

The American toy giant is preparing to roll out an NFT functionality for its world-famous brand L.O.L. Surprise, allowing fans to mint NFTs, display their character collection, and buy, sell and trade digital collectibles online.