A UK grocery start-up founded just 8 months ago has already been snapped up by a bigger U.S. rival

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LONDON -- American grocery delivery start-up Gopuff on Thursday agreed to buy Dija, a British competitor founded just eight months ago.Gopuff said the move would help it expand into Europe, by establishing a larger presence in the U.K. and entering France and Spain.The company acquired Fancy, a similar start-up based in Britain, just three months ago.Founded in December by former employees of U.K. food delivery firm Deliveroo, Dija is one of a new crop of start-ups promising to ship groceries to people's doors in a matter of minutes.These companies have grown rapidly over the past year, aided by billions of dollars in venture capital. Dija has raised $20 million in seed money from Index Ventures, Blossom Capital and Creandum.Other competitors include Getir, a Turkish firm recently valued at $7.5 billion, and German start-ups Gorillas and Flink.Grocery delivery start-ups have flourished in the Covid-19 pandemic, as people took to online platforms to order their essentials rathe
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