Ford Chairman Bill Ford’s vision of a greener auto industry is finally on the horizon

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Ford Chairman Bill Ford speaks May 19, 2021 during the unveiling of the electric F-150 Lightning pickup truck outside the automaker's world headquarters in Dearborn, Mich.FordDETROIT – A decade ago, Ford Motor was positioning itself to be a leader in electrified vehicles with new global models such as the C-Max and Focus Electric.Those "green" cars were to lead the automaker's efforts to potentially electrify 25% of its fleet by 2020, Chairman Bill Ford wrote in a May 2011 article for Fortune Magazine. But they didn't, and Ford watched as a start-up named Tesla emerged as the industry's benchmark for zero-emissions vehicles. Meanwhile, crosstown rival General Motors became Wall Street's top legacy automaker for EVs.Current Ford CEO Jim Farley, who took the helm Oct. 1, quickly announced a harder pivot to EVs. Since then, Ford has released an all-electric Mustang crossover and unveiled an electric F-150. While the new electric vehicles have been well received, Ford has to fig
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