Facebook is the gold standard in social media. At least 2.8 billion people use one or more of its services daily, including Facebook, Instagram, Facebook Messenger, WhatsApp and Oculus. Sheridan says Facebook’s growth and engagement numbers may experience temporary pressures as the world emerges from the health crisis, but he says the company has established an early leadership position in mobile computing that is likely to persist in coming years. Also, Sheridan is bullish on Facebook’s longer-term investments in video, e-commerce, payments and augmented reality, or AR. Goldman Sachs has a “buy” rating and a $455 price target for FB stock.