How Axios is tackling local news: newsletters from small teams, in more markets – Digiday

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Axios is popping up local news-focused newsletters across the country, with ambitious plans to be in 23 markets in 2022. But local news is a challenging undertaking, and many have failed before it. How is Axios differentiating itself? “A lean, pragmatic approach,” said Ted Williams, gm of Axios Local. That means small teams, in many cities.Williams was the founder of Charlotte Agenda, a bootstrapped company that started with an initial investment of $50,000. It was acquired by Axios in Dec. 2020, and kickstarted the publisher’s move into local news.  Axios’ local news expansion plans Axios has hired 20 new reporters (and three associate editors) to launch local newsletters in eight cities between Sept. 20 and Oct. 4, including Atlanta, D.C., Austin, Nashville, Chicago, Philadelphia, Columbus and Dallas. Each city has a two-person team (except for Atlanta and D.C., which have three reporters each) covering local news for Axios’ audience of “smart professionals
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