How this 32-year-old couple is redressing the multibillion-dollar fashion rental industry

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When husband and wife Chris Halim and Raena Lim saw an opportunity to redress sustainability issues in the fashion industry, they wanted to do so in style.  And the duo behind clothes rental app Style Theory certainly don't do things by halves. "We did put in like $40,000," the couple, who quit their jobs to take their start-up full time, told CNBC Make It."Honestly, we don't know whether we are foolish or brave."Finding the right fitLim and Halim are the co-founders of Style Theory, a Singaporean fashion rental platform that allows subscribers to loan unlimited items for a flat monthly fee.The SoftBank-backed start-up today boasts more than 200,000 registered users across Singapore and Indonesia and offers an inventory of 50,000 clothes and more than 2,000 bags. But when ex-Goldman Sachs banker Lim and consultant husband Halim got the idea for the company back in 2016, it was in response to a very common conundrum — having nothing to wear.  Raena Lim and Chris
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