Los Angeles Lakers trade Gatorade for BioSteel to fill team’s bench sponsorship

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LeBron James #23 of the Los Angeles Lakers drives to the basket against the Golden State Warriors during the 2021 NBA Play-In Tournament on May 19, 2021 at STAPLES Center in Los Angeles, California.Adam Pantozzi | National Basketball Association | Getty ImagesConsider it another trade for the Los Angeles Lakers – but in the business department. The iconic National Basketball Association franchise agreed to terms with Canadian-based BioSteel for its drink sponsorship, leaving longtime partner Gatorade, the parties informed CNBC.Financial details surrounding the agreement were not made available, but BioSteel pays a fee for integrating its brand with team intellectual property in deals like this. Industry experts estimate beverage deals with top market NBA teams can reach up to $5 million per season.BioSteel will have brand exposure on the Lakers bench, throughout its locker room, and on signs in the arena. In an interview with CNBC on Monday, BioSteel co-founder and former pr
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