Macy’s CEO Jeff Gennette says shoppers’ reaction to delta variant leads to urban-suburban divide in store traffic

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Macy's said Thursday that consumers across the country are shopping differently dependent upon where they live and their attitudes toward Covid.During the retailer's latest fiscal quarter, he said, some people were still not comfortable coming into a store, particularly those in urban areas such as New York City."There is definitely the different psychology with suburban and the urban customers right now," CEO Jeff Gennette said during an earnings conference call.Many of Macy's stores in suburbs are performing ahead of 2019 levels, he explained, as consumers in those areas feel more comfortable with more space to roam around.A person looks into a closed Macy's Inc. department store near Union Square in San Francisco, California, U.S., on Thursday, June 18, 2020.Michael Short | Bloomberg | Getty ImagesThe company's city-based stores remain the most challenged as international tourism has yet to come back and people are more cautious about jamming into crowded spaces. Gennette c
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