Minnesota Twins hope to lure fans by selling custom 1991 World Series products

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Jorge Polanco #11 of the Minnesota Twins hits a triple against the Chicago White Sox in the eighth inning of the game at Target Field on August 11, 2021 in Minneapolis, Minnesota. The Twins defeated the White Sox 1-0.David Berding | Getty ImagesThe Minnesota Twins consider it an energy moment, designed to keep fans engaged in their product during a down year while celebrating one of the better times in franchise history.And it also resembles a promotion used by McDonald's.The Twins are leveraging the 30th anniversary of the 1991 World Series team by selling a limited amount of customized products at an upcoming home game. The items include retro backpacks that cost $150. The promotion is restricted to in-stadium purchases only. The Twins and Major League Baseball hope it will drive engagement around the club in a losing season."It's leaning into something that's old and making it feel new again so that the younger generation that we struggle to reach is interested in coming to
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