New Jersey Devils will feature Black-owned business logo on helmets after extension with Prudential  

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P.K. Subban #76 of the New Jersey Devils skates against the Washington Capitals in a preseason game at the Prudential Center on October 04, 2021 in Newark, New Jersey.Bruce Bennett | Getty ImagesThe New Jersey Devils hockey team and Prudential Financial announced on Wednesday that a Black-owned business logo will be featured on player helmets for 13 home games this season. The helmet patch asset, which is often used by companies for advertising, is being donated by Prudential Financial.As part of a sponsorship rights extension, Prudential will select a business to receive the ad exposure on Devils' player helmets starting Dec. 8 and continue for 13 selected home games. The helmet patch will provide a Black-owned business in-arena and TV ad exposure during Devils games. Prudential pledged to provide marketing consultation and financial advice for the business that it selects.The patch donation combines incentives with Devils' "Buy Black Program," which was created to help minor
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