OnTheMarket PLC (AIM:OTMP), the operator of the eponymously named property portal, said it is to launch a new website and brand.
The website will feature properties exclusive to OnTheMarket, or properties which have been uploaded to the OnTheMarket 24 hours before they go live on competing sites such as Rightmove, via an ‘Only With Us’ tab.
Added features include a ‘Help Me Choose’ button, which provides tailor-made property listings, ‘Wish List’ keyword search, and a ‘Travel Time’ search, among many others.
Founded in 2015 by estate agents as a rival for Rightmove, OnTheMarket will also be rolling out a new brand and logo across a new TV advertising campaign to run from Boxing Day.
Jason Tebb, chief executive officer, said the company is “bringing real change for agents and consumers and the new website and branding launched today will strengthen our position as a leading player in the industry.”