Reddit valuation to pass US$10bn following latest funding round

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The forum website is planning to raise up to US$700mln in a funding round, six months after raising US$250mln

The value of forum website is expected to rise to over US$10bn after the social media giant unveiled plans to raise over US$700mln in a funding round.

On Thursday, the company said the Series F funding round is being led by Fidelity Management and Research Company LLC and also includes some of its other existing investors.

According to a New York Times report, has already raised US$410mln, over half of its target, which is likely to increase hopes the full sum can be achieved.

The funding round follows a similar cash raise in February where the company received a capital injection of over US$250mln. It also follows Reddit’s blockbuster second quarter, during which it made over US$100mln in advertising revenue for the first time, a 192% increase compared to the same period last year.

Reddit’s ability to attract larger sums of money will also raise hopes that the firm can pull off a successful initial public offering (IPO), with co-founder and chief executive Steve Huffman saying that the group is planning to go public but had yet to work out a timeline.

The social network rose to prominence earlier this year when a community of retail traders from the Reddit forum r/wallstreetbets helped to spark a buying frenzy in shares of () which then spread to other listed firms including () Inc, BlackBerry Ltd and Nokia Oyj.

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